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about

about the agency

We are a strategic design agency that works for a better future

Our values

We stand for design that creates a mindful & sustainable world

Design

We are convinced that products impact our lives. We design and implement products in a thoughtful and conscious way, taking into account social equality, respect for the environment, and the impact on the economy.

Sustainability

We support the path of sustainable development – taking into account the mutual relationships of society, nature, and the economy. 
Human and The Planet. Rethink. Reduce. Reuse. Recycle.

Awareness

In our fast-paced world, we lack the time to stop and enjoy the present moment. Awareness gives us a connection to ourselves and the world so that we can discover every day, anew. Balance. Soul and Body.

Our team

Built by professionals with adaptive mindset

Marcelina Plichta-Wabnik

CEO & Strategy Specialist

School of Form lecturer, strategist, entrepreneur, businesswoman, trendsetter with an LLM degree.
Experienced in various business fields in an international environment. Business consultant, former CEO at tre product and CPO at Mudita.

Marcelina Plichta-Wabnik

CEO & Strategy Specialist

School of Form lecturer, strategist, entrepreneur, businesswoman, trendsetter with an LLM degree.
Experienced in various business fields in an international environment. Business consultant, former CEO at tre product and CPO at Mudita.

Pini Leibovich

Chief Creative Director

He established his studio in 1997 in Tel Aviv, which has won several international and local awards, including the Crate and Barrel Award and the Ministry of Education Award. His work has been exhibited at the Cooper Hewitt Museum, NYC.

Martyna Piaściak

Head of Design

Driven by a commitment to sustainability and circularity in design, focused on experiences and meanings. Designer and strategist, honored by Red Dot Design Award, IF Design Award, German Design Award and other.

Karolina Ferenc

Product Manager

Designer and storyteller. Graduate of Design Academy Eindhoven and scholarship holder of Akademie Schloss Solitude, whose work has been exhibited at Dutch Design Week and Berlin Design Week, among others.

Our office

Space for meaningful designs
& collaborative partnerships

Enhanced competitiveness in a rapidly evolving world, addressing the growing demand for sustainable and regenerative solutions, resilient production, and societal shifts.

Development of products tailored to the needs of users, societal and environmental concerns, fostering a long-term solutions supporting business stability and credibility.

Services

We are convinced the change starts
from design and designers

Design
Design Strategy
Industrial Design
Digital Product Design
Design Consulting & Audits
Spatial & Exhibition Design
Conceptual & Speculative Projects
Product Strategy
Market Analysis & Trends
Product Vision
Product Pricing
Sales Strategy
Product Launch Plan

Product’s Sales Materials & Assets

Implementation
Supplier Sourcing
Pricing Negotiation
Pilot Production
Manufacturing Supervision
Quality Control
Other
Branding & Communication
Intellectual Property Support
Trend Analysis
Future Landscape Mapping
Future Opportunities Mapping
Design for meanings, feelings and business

Holistic perspective is at heart of everything we do as we recognize the interconnectedness of all our actions and creations.

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